Everyone likes a good story. Potential investors, lenders, acquirers, customers, employees, or the press are no different. The challenge is developing the most compelling narrative about your company and telling it in a captivating way. Gail Zauder, Smith ’79, has spent her career crafting and sharing stories as an investment banker, strategic advisor and operating executive. She will share her experiences and some real-world examples.
You will explore how to:
1. Determine the right voice given your audience and objectives
2. Use the data to differentiate your company
3. Develop and tell a cohesive and compelling story