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What's the Story? The Art & Science of Business Storytelling
Everyone likes a good story. Potential investors, lenders, acquirers, customers, employees, or the press are no different. The challenge is developing the most compelling narrative about your company and telling it in a captivating way. Gail Zauder, Smith ’79, has spent her career crafting and sharing stories as an investment banker, strategic advisor and operating executive. She will share her experiences and some real-world examples.

You will explore how to:

1. Determine the right voice given your audience and objectives
2. Use the data to differentiate your company
3. Develop and tell a cohesive and compelling story

Apr 1, 2020 02:00 PM in Eastern Time (US and Canada)

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Gail Zauder
Managing Partner and Founder @Elixir Advisors
Gail Zauder, Smith ’79, has spent her career crafting and telling stories as an investment banker, strategic advisor and operating executive specializing in the luxury goods, beauty, retail, apparel and consumer products sectors. After a 16-year career at Credit Suisse First Boston, where she was the first woman promoted to Managing Director in the history of its M&A Group and created and ran the Luxury Goods Investment Banking Group, Ms. Zauder started Elixir Advisors in 2002. At Elixir, she has advised companies and individuals such as Bono, Burt’s Bees, Donna Karan, Harry Winston, LVMH, Neiman Marcus, Oscar de la Renta, Soap & Glory and Versace. She also served as CEO for Soap & Glory, the UK beauty company founded by Marcia Kilgore, the serial entrepreneur behind Bliss, FitFlop and Beauty Pie. Ms. Zauder designed her own major in Urban Environmental Studies at Smith, with a career in investment banking not even entering her mind.
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